The Stress Doc Letter
Cybernotes from the Online Psychohumorist (tm)
January 1999, No. 1
Dear Readers. By popular demand, here is your gumbo of the sublime, the spicy and the
ridiculous: a tasty mix of my writings along with humor jokes, lists and other sparkling
entities that have descended from cyberspace. For more articles on a variety of psychology
topics, try these links: www.stressdoc.com The Stress Doc @ Online Psych</A> .
And here's an AOL link with series of articles on burnout, downsizing, layoffs and career
transition, <A HREF="aol://4344:972.docwork.1255066.562088752">The Stress
Doc Interview @ Online Psych</A> . I've also started a bulletin board on my website
- www.stressdoc.com . I encourage you to start a group dialogue. And, of course, I will
stick my two cents in as well.
If you know others who would like to receive "The Stress Doc Newsletter,"
please pass their names along. (AOL subscription link <A
HREF="aol://1391:43-61027">form driven mail</A> .) And, if you wish not
to receive the newsletter, just email me with, "unsubscribe."

Most of us are looking for a quick burst out of the gate at the beginning of the New
Year. Let me introduce a long-time favorite concept: the art of building "Natural
SPEED." The specific focus is the small business owner, but I think SPEED has broader
appeal. Today you get the first two letters. And with a new year, our cyberselections have
your health and happiness in mind.
The Stress Doc, responding to a Small Business Association request for an article,
draws on personal experience and passionate interest. The Doc targets stress for the small
business person with a "how to" concept that blends high performance with high
nurturance. Are you ready to cultivate Natural SPEED?
The Small Business Owner's Guide for "Practicing Safe Stress" Building
Natural SPEED: Part I
Why might the small business owner need a "how to" for "Practicing Safe
Stress"? Consider these two maxims. A surefire formula for stress smoke signals is
chronically grappling with roles and tasks involving: 1) high demand and/or high
responsibility and 2) low autonomy and an ongoing or pervasive feeling of being out of
control. Do I have your attention? The second maxim, the classic definition of the small
business owner, reveals the desire to manipulate the above "demand-control"
stress formula: a person who'd rather work sixteen hours for him- or herself than work
eight hours for someone else.
But for many owners there still aren't enough hours in the day, especially with the
startling emergence and expansion of such technological innovations as cell phones and the
Internet. Customers and clients are potentially anywhere and everywhere...at any time. The
cutting edge small business owner not only competes in a rapidly changing real world, but
must also harness a lightning-paced virtual business environment. There's a heightened
demand for efficient and effective products and service delivery. Simultaneously, there's
an ever-shrinking downtime window as your small business becomes far flung, crossing
ever-greater numbers of time zones. And despite "the shock of the new," the
existential-temporal dilemma remains familiar: "Can there be life after
deadlines?"
In such a volatile economic environment how do you manage the inevitable stress without
succumbing to small business burnout? If running a successful small business is more like
running a marathon than a 100-yard race (though sometimes it feels like a barely
interrupted series of dashes) then the key for surviving and thriving is the Stress Doc's
formula for "Natural SPEED." The first segment focuses on Sleep and Priorities.
Part II finishes with Empathy, Exercise and Diet. Let's begin at the end of the day.
Sleep. Don't be cheap with your need for sleep. It's nature's way to ebb and flow and
help you grow. Don't you just hate those glib aphorisms. Actually, if you're like me, you
often stay up too late and wake up too early to get eight hours of sleep. So learning to
take power naps is critical. Even when doing an all day workshop, I'll shorten (not
eliminate) lunchtime for naptime. However, integrating sleeping and napping has its limits
apart from a foundation of biorhythmic awareness and practice. For example, being a
morning person, one year I paid for defying my natural day-night cycle. As a part-time
stress and violence prevention consultant for the US Postal Service, once a week I worked
the 9pm to 5am shift. More than the conflicts on the workfloor, and despite periodic
napping, my mind-body system just never adjusted to those unmerciful hours. Upon
completion of my tour of duty, elevated blood pressure was my Purple Heart.
Priorities. Perhaps the most challenging realization for the small business owner is,
"I can't do it all." And according to a classic efficiency and motivation
principle, you apparently don't have to. The Pareto Principle, derived by an early 20th c.
Italian sociologist, I believe, posits: "80% of our results are produced by 20% of
our activities." What a proposition: you can downgrade the critical status of
four-fifths of your preoccupations without feeling guilty! So focus on your passion and
power and, at least, learn to delegate or collaborate if you don't want to downgrade.
Of course, for delegation to work, effective hiring must be a high priority. As a
president of a New York City/Dallas executive search firm reminded me: "It's critical
to hire the right person and it can be so expensive (financially and emotionally) when you
hire the wrong one
Remember, the hiring decision is based on fit and culture."
The bottom line, of course, is creating a business environment conducive to success.
Not effective hiring, not delegation, nor even the Pareto Principle, negates the reality
that at times successful self-employed individuals or small business owners must hands on
juggle a number of revenue-generating activities. Having multiple income sources is
critical for survival in a competitive climate with uncertain client bases, shifting
consumer preferences and quixotic markets or financial resources.
Multimania: Method or Madness?
While diversity provides security in the face of slow demand in one product or service
line, constantly keeping a number of income-producing balls in motion can be exhausting.
And with a time pressure tempest lurking or swirling, balls may be short-changed or
mishandled; they can be deflated, dropped or, even, blown off course. Non-stop juggling
can turn seeming financial stability into psychological stress. Yet many business owners
can't afford not to get into the act. Welcome to "The Entrepreneurial Catch 22."
Let me illustrate. I'm constantly attempting to orchestrate a mix of organizational
training, conference speaking, stress and team building consulting, a small therapy
practice, running an online and offline support group, and column and article writing.
(Whew! In fact, with all the writing, sometimes I feel I no longer have a life
I
simply have a memoir.) Still, when one Stress Doc Enterprise ball appears "dead"
or is out of season there are several options. The first involves consciously throwing
away or tossing aside this unproductive ball, taking a breather and, then, giving existing
projects added attention. (For example, my speaking and training business typically slows
from after Thanksgiving to mid-January.) The second scenario requires patience and faith.
Over time, economic forces and business climates change. Some advertising eventually pays
off. After lying fallow, so-called dead balls may be pumped up and put back in play. And
finally, letting go of a ball not only frees up energy for pursuing another ball but this
transition may open up a whole new ballgame or business market. To quote the Nobel
Prize-winning, French author and philosopher, Albert Camus: "Once we have accepted
the fact of loss we understand that the loved one (or loved ball) obstructed a whole
corner of the possible pure now as a sky washed by rain."
Here's a personal illustration of Camus' concept. Two years ago, the painful loss of a
key team building contract because of division politics proved to be the catalyst for
overcoming Internet inertia. Initially tentative about getting online, I now had extra
time and energy for cyberspace exploration beyond cruising the personal ads. Meandering
through an America Online writer's forum resulted in my writing a humor column for an
electronic newsletter. This soon led to the moniker of "Online Psychohumorist"
for AOL's major mental health forum, "Online Psych." And within the year,
in collaboration with an Information Technology colleague, my fledgling website was
featured as a USA Today Online "Hot Site." The website - www.stressdoc.com -
along with my expanding AOL presence (Keyword: Stress Doc) is creating a new revenue
stream (online coaching for entrepreneurs and netrepreneurs) and adding to a steady one by
garnering speaking/training contracts.
And then there are those times when all or most endeavors are simultaneously jumping;
several balls are hot. Help! Where's that Pareto Principle?
Urgency, Familiarity and Simultaneity
Clearly, running a multifaceted enterprise requires both setting priorities and goals
along with flexibly shifting time, energy, focus and resources to vital projects and
urgent requests. Of course, customers and employees will frequently try to convince you
their important needs are really urgent. Remember, urgent gets done now; important gets
prioritized . For a priority system to work, key business players and partners often must
negotiate to overcome turf and territorial instincts -- "My task is most
important," "No, mine is even more critical." It's quite easy for the small
business office to take on the manner and intensity, the loyalties and conflicts of a
family. And sometimes you need an outside consultant to help you and your staff: a) handle
"family" dysfunction and/or b) envision goals, establish consensus and become a
dynamic, "whole is greater than sum of parts" team. (My motto - "Have
Stress? Will Travel: A Smart Mouth for Hire!")
Survival of the fittest requires both individual integrity and interdependent
solidarity. So be wary of that "Multiple & Simultaneous Demand Situation,"
when you are: a) responsible for an increasing number of people and projects, b)
frantically managing an ever expanding base of data, policies and procedures, and c) feel
like a slave to deadlines or tied up by thieves of time. If you are not careful, this
Multiple & Simultaneous (or M & S) Demand Situation can turn around and become an
"S & M" experience: you feel like a "Servant" to too many
"Masters." The bottom line, priority-affirming strategy is "The Stress
Doc's Basic Law of Safe Stress": Do know your limits and don't limit your
"No"s!
And we've reached our limit for this column. Tune in next time for the big finish.
Until then, of course...Practice Safe Stress!
To graceful and joyful adventures in the New Year!

The Stress Doc Newsletter The Higher Power of Humor Section...
The second section will consist of humor material that filters down from cyberspace.
Both are from friends and colleagues. The first list provides some semantic surgery. As
Shakespeare noted, "Brevity is the soul of wit." (And catch "Shakespeare in
Love" for a delightful two hours.) The second piece is an imaginative essay; another
method of starting the year on the right track. And while geared toward creating group
support for meeting diet and exercise resolutions, the idea of email support
groups/communities, again, has wide application.
Medical Terminology for Dummies From: Bogie 361
ARTERY...............................................the study of fine painting
BACTERIA............................................back door to the lunchroom
BARIUM................................................what you do when the patient dies
BENIGN................................................what you are after you are eight
BOWEL................................................a letter like A,E, I,O,U CAT
SCAN............................................searching for kitty
CAUTERIZE...........................................made eye contact with her CESAREAN
SECTION............................a district in Rome
COLIC...................................................a sheep dog
COMA...................................................a punctuation mark
CONGENTIAL.........................................friendly
DILATE..................................................to live longer
DNC.......................................................where Washington is
ENEMA..................................................not a friend
FESTER.................................................quicker
GENTIAL................................................non-Jewish G.I.
SERIES...........................................a baseball game between soldiers
GRIPPE.................................................suitcase
HANGNAIL.............................................coat hook HIGH
COLONIC......................................Jewish religious holiday
IMPOTENT.............................................distinguished, well known LABOR
PAIN..........................................getting hurt at work MEDICAL
STAFF....................................a doctor's cane MINOR
OPERATION...............................coal digging
MORBID................................................a higher offer
NITRATE................................................lower that day rate
NODE....................................................was aware of
ORGANIC...............................................church musician OUT
PATIENT.........................................a person who has fainted PAP
SMEAR..........................................fatherhood test
PELVIS..................................................cousin of Elvis
POST-OPERATIVE.................................a letter carrier
PROSTATE............................................flat on your back
PROTEIN...............................................in favor of young people RECOVERY
ROOM................................place to do upholstery
RECTUM................................................darn near killed him
RHEUMATIC...........................................amorous
SECRETION...........................................hiding anything
SEIZURE................................................Roman Emperor
SEROLOGY...........................................study of English Knighthood
TABLET.................................................a small table TERMINAL
ILLNESS...............................getting sick at the ariport
TIBIA.....................................................country in North Africa
TUMOR.................................................an extra pair
URINE...................................................opposite of you're out VARICOSE
VEINS.................................veins very close together

REMEMBER, YOU MUST GET ON THE TRAIN IF YOU ARE GOING TO MAKE IT TO SKINNYLAND,
U.S.A.!!!!!! By: Bizzibuni@aol.com
Wow! I'm on the train. I have my seat belt fastened! I have a window seat. The train
has just pulled out and boy! am I on it! Oooh. There's the waiter. I wonder if he'll give
me a glass of water.......Oh! Over there are my friends from the not-yet-named group! Hi,
Guys!!!! Over here! See me waving! Ah. Settle back. Ooops. What was that? A bump? Ok, Ok,
just a little tummy grumbling. Means nothing. Gosh, the scenary is great. We're going
slow, so it's ok with me......
Hmmm. What's that coming up? A tunnel? Oh, no. I hate tunnels. Well, actually, I'm
afraid of them. Afraid of the dark. Don't know what's going to happen. I'll just shut my
eyes while we go through it. Ok, Ok, we're approaching it now. In we go.....hold on. I'll
just hold my glass of water here..........Going thru....ok, ok, open my eyes. Wow! I'm
still on the train and we've gone thru the tunnel. Gee, that wasn't so bad.
Well, I had a few worries before I got on this train. What if I fell off the train?
What would happen to me. How can I get back on the train if it's going. Oh, my seat mate
tells me that this is a special kind of train that stops and picks up the ones the fall
off. Oh, well, now. That makes me feel a little better.
Gee, she's trying to engage me in conversation. I don't want to talk, really. I'm just
too scared of what's happening to me. I keep thinking, I don't want to fall off. I don't
want to fall off. I tighten my seat belt even tighter.
What's that you're saying? Uh, huh. About falling off? Sorry, can't talk about it now.
Too consumed with my own stuff.
The conductor comes by. He's taking tickets. I smile. He smiles. He notices that my
smile is just a little phony. He laughs out loud. "Worried about falling off the
train," he asks. Gee, am I really that transparent? But he's really a very nice
person. Kind of comforting. "Yes", I manage to mumble. "I'm worried about
falling off the train. What if I fall off the train in say, Chicago?"
He throws his head back and roars with laughter. Well, now he has my interest.
"What's so funny?," I ask. "Well," he says, "Where are you coming
from?" "Los Angeles", I said. "Uh, huh." he says as he scratches
his head. "I always get a kick out of those of you who just got on," he says.
He leans down to my seat and whispers in my ear. "I'll tell you the secret to
riding this train," he says. "And after I tell you, I promise you that you'll be
able to ride it all the way to Skinnysville, USA." Now, I'm all ears. I've even
forgotten my fear. "What, what?" I ask..
"Everyone here has started from a different station. You, for example, start from
L.A." "That's right", I say. "Well, honey," he says. "If you
were to fall off in Chicago, the miracle about this train is that you don't have to go all
the way back to Los Angeles. You can just get back on the train right in Chicago and keep
on goin' 'til you hit Skinnysville, USA."
Well, what do you know. What a concept. Take care, everyone and here we go.......the
train has pulled away from the station!
Seek the higher power of humor...May the Farce Be with You!
And, of course...Practice Safe Stress!

Mark Gorkin, LICSW, the Stress Doc, a psychotherapist and nationally recognized
speaker, trainer, consultant and author, is also known as AOL's and the internet's
"Online Psychohumorist" . Check out his USA Today Online "Hot
Site" website - www.stressdoc.com and his page on
AOL/Online Psych, Keyword: Stress Doc
** Join the Doc's "Shrink Rap and Group Chat" on
AOL/Digital City, Tuesdays, 9-10:30pm EDT (AOL Members Only) -- Dig City Promo - Stress
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is now featured on five Portals to the Web, including
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All five portal links can be shared with and are operational for both users of AOL and
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** For his free newsletter, Notes from the Online Psychohumorist or for info on
the Stress Doc's Online Coaching program, email Stress
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(c) Mark Gorkin 1998 Shrink Rap Productions